News

FOR IMMEDIATE RELEASE:

 

Tokyo, Japan, 22nd December 2008: Quiksilver (NYSE: ZQK) deploys Mobiactions mobile phone game for Tokyo flagship store.

Sairis Group and Activate team up to deliver an exciting new Quicksilver branded mobile game for the launch of Quicksilver’s new flagship store in Tokyo. The Quicksilver surfing game uses the latest patented Mobiactions mobile interactive video and voice response (IVVR) technology where users can “dial in” and immediately be immersed in a surfing game where they can move around on the wave and pick up prizes using their phone keypad.

“With the advent of advertising in mobile games, consumers are now interacting with brands in a more engaging and meaningful way - something which youth marketers have found it increasingly tricky to do.” says Tim Smith of Sairis Group.

“Now we can enable advertisers like Quicksilver to engage consumers in a new and exciting manner, giving the consumer a unique and fun experience whilst at the same time the brand is remembered as an entertaining innovator”.

“In terms of memorability and value of experience this branded gaming concept far outranks simple web based, IM or SMS promotions.” says Smith.

"It is a totally non-invasive method of engagement, and we can provide a brand with an interactive experience that their consumer chooses to partake in. With over 100 million mobile phone users in Japan alone, we provide a key touch-point for a brand and literally put them in the hands of their target consumer." says Tyron Giuliani, co-founder of Activate K.K.

The MobiActions patented platform seamlessly integrates synchronous call-to-action based game play, providing high levels of customer-brand engagement across multiple channels including mobile, PC and in-store. The experience is 100% “in call” and requires no downloads or additional applications on the handset.

The platform may be extended across any number of media, thus providing a 360 degree approach to brand campaigns. Users may experience the action on PC, mobile and in-store. At each point of contact usage statistics are gathered.

MobiActions also provides incentives to the customer since the 'wins' may be easily converted to in-store premiums. This makes it an ideal platform to enhance any loyalty or premium marketing program.

Mobiactions is built around specially integrated components and features the VEEDIA® Flash Gateway as one of the core systems. Sairis Group is an authorized reseller for VEEDIA® in Asia and Oceania.

The VEEDIA® The Flash 3G Video Gateway is a platform that permits mobile users to access Adobe Flash-based web applications with video and multimedia content by simply placing a standard video call from any 3G or SIP device. This means users can access live streaming webcams, pre-recorded and interactive video, games, animations and more. No WAP portal or installation is necessary.

For additional information on MobiActions and VEEDIA, please visit http://www.mobiactions.com or contact Sairis Group, at sairis.group<a>gmail.com.

 

CONTACT:

Tyron Giuliani
Activate K.K.
+81-90-6013-6562
Email Address: ty@activatejapan.com

 

 

 

 

 

FOR IMMEDIATE RELEASE:

Tokyo, Japan, Aug 11, 2008 - (ABN Newswire) - Vanten KK has teamed up with Sairis Group KK to deliver the first Veedia powered interactive mobile media solution for digital signage in Japan. By combining the power of the Veedia gateway with Sairis' patented "MobiActions" platform, mobile phone users may interact directly with content displayed on nearly any digital screen. The fully integrated system has been recently demonstrated for use at the Yodobashi Vision LED screen in one of the busiest locations in Tokyo. EngageMedia with Veedia powered MobiActions provides real-time mobile interactive (audio, video and touchtone) functions to easily deployed media across a wide variety of digital signs.

http://www.youtube.com/watch?v=eREMbJQSP1o

About MobiActions:

Tim Smith (CEO of Sairis Group) says, "MobiActions seamlessly integrates the mobile web experience with the 3G video. Based on patented call-to-action-control, the MobiActions system guarantees that the viewers WILL experience not only the fun of a cool mobile interactive campaign, but also the BRAND messages which support it. Now with Veedia support we can truly fulfill the dream of 100% interactive media seamlessly bridging the mobile phone and conventional big screen media."

About Sairis Group:

Sairis Group, KK is an authorized channel partner for Veedia and other Cystelcom products in Asia and Australia and works closely with advertising agencies, solution providers and carriers to develop and integrate new mobile advertising solutions especially centered on the use of 3G video telephony. MobiActionstm is exclusively licensed by Urban Marketing, PTY to Sairis Group, KK for integration, sales and distribution in Japan.

About EngageMedia:

Neil van Wouw (CEO of Vanten K.K.) says, "EngageMedia is an extremely flexible, highly scalable platform for Digital Signage. The ability to manage and schedule spots independently and dynamically allows us to easily integrate with exciting new technology like MobiActions. At the same time we can leverage all the power of EngageMedia to deliver a full blown managed advertising media with turn-key end-to-end operations already in place."

About Vanten:

Vanten has been delivering enterprise service provisioning and networking solutions in Japan for 10 years, developing the EngageMedia Digital Signage service platform for the last 5 years, and offering EngageMedia as an ASP service for 3 years. Currently, managing about 350 displays ranging from 40" LCD to 450" LED, most of which are delivering HD content over 3G wireless, Vanten is setting the standard for high quality, efficiently run Digital OOH media in Japan.

CONTACT:
Tim Smith (CEO, Sairis Group, KK)
Tel: +81-3-6908-8130
Email: sairisgroup@gmail.com

Neil Van Wouw (CEO, Vanten)
Tel: +81 3 5919-0266
Email: neil@vanten.com

FOR IMMEDIATE RELEASE:

CONTACT:

Tyron Giuliani
Activate K.K.
+81-90-6013-6562
Email Address: ty@activatejapan.com
Website URL: http://www.mobiactions.com

 

Paramount Japan launches “Indiana Jones and the Kingdom of the Crystal Skull”  MobiActions IVVR Mobile Campaign.

 

Activate K.K. and Media Box tie-up to release a new MobiActions 3G promotion and loyalty campaign for the latest Indiana Jones movie release in Japan. 

Tokyo, Japan, June 19, 2008 - Activate Japan utilizes the unique 'MobiActions 3G’ interactive video solution in a tie-up with Media Box for an integrated media promotion and loyalty campaign. The campaign allows viewers to dial a 3G video call and access a variety of rich media and interactive games. Users may visit as often as they may like, enjoying premium or 'sneak peak' contents while challenging themselves to quiz games about the movie. 

MobiActions features patented technology to provide a compelling, interactive experience to the users. The experience is 100% 'in video' and requires no downloads, accessory applications or non-standard devices. The user simply dials a regular video call. 

“We need to communicate our client’s message to the consumer in effective and unique ways to maintain and drive interest,” says, Tyron Giuliani, Representative Director of Activate K.K.  “Our latest MobiActions application puts our client’s message a simple video call away and literally in the hands of over 60 million consumers in Japan.  We can deliver a digital communication campaign and experience with interactive video that is at the forefront of mobile and digital advertising and marketing “ 

“Indiana Jones represents an exciting use of our technology and platform, “ remarks Tim Smith, CEO of Sairis Group, the MobiActions platform provider, “ we are pleased to support this project and especially expanding our reach into the mobile advertising sector with strong partners like Activate and MediaBox.”

Activate Japan, KK is a brand consultancy and agency representative company located in Tokyo, Japan. Activate specializes in creative, innovative approaches to enabling brands to reach their audiences and potential clients.

Sairis Group, KK is a technology and software development company located in Tokyo, Japan. Founder, Tim Smith is also one of the original authors of the MobiAction's patented technology. Sairis Group currently provides a MobiActions enabled IVVR platform to selected clients in Japan. 

For additional information on MobiActions Mobile Advertising, please visit http://www.mobiactions.com or contact Sairis Group, at sairis.group<a>gmail.com The MobiActions campaign may be viewed by video call dialing +81-3-5338-0589 from most 3G handsets.

 

 

 

 

Urban Marketing MobiActions Press Release  

  

FOR IMMEDIATE RELEASE  

  

MasterCard brands Japan Fashion Week with MobiActions IVVR 

 

Tokyo, Japan 11th of April 2008

MasterCard's (NYSE: MA) sponsorship of "3GTV Japan" featuring the Japan Fashion Week has been the first to use the latest branded interactive mobile video service - MobiActions. In a tie-up between Activate, KK, a Japan based advertising agency and McCann Erickson, Sairis Group delivered an integrated MobiActions campaign for Japan Fashion Week providing unique and compelling media access to live and archived video contents as well as a real-time videoblog for visitors.

About the MasterCard MobiActions IVVR promotion:

Visitors of Japan's Fashion week, were prompted to videocall into the MasterCard branded 3GTV Japan MobiActions service and leave a videoblog (Vlog) of their experience of the Japan Fashion Week experience. This was then posted directly to the live 3GTV Japan  and JFW website, where other mobile videobloggers could view their comments. Throughout the videocall MasterCard were able to increase their brand experience with MasterCard logo and MasterCard full motion MobiAds (TVCs).

To view a video sample of the MasterCard Japan Fashion Week MobiActions promotion, please view link www.mobiactions.com.

Also available on Youtube http://www.youtube.com/watch?v=ZzU7BAfiYik

Tim Smith (CTO of Urban Marketing) says, "MobiActions seamlessly integrates the mobile web experience with the 3G video experience providing advertising agencies a full featured, 360degree platform to present and manage integrated and interactive mobile media campaigns. Based on patented call-to-action-control, exclusive to Urban Marketing, the MobiActions system guarantees that the viewers WILL experience not only the fun of a cool mobile interactive campaign, but also the BRAND messages which support it."

MobiActions IVVR is also now available in Australia according to Sam Wilson - Urban Marketing's Chief Operating Officer. "Now with the availability of interactive video and voice promotions & applications for Japanese and Australian brands, consumers can quickly interact with branded video and audio content via a 3G mobile phone. No longer do you have to wait for a WAP page to download, as the system uses video calling, which is available on 99% of 3G handsets."

"The ability to influence word of mouth communication is at the forefront of any communications strategy," says Jerry Gentlemann, Director of Activate Japan. "Once a big idea is identified, we look to leverage the digital media world and extend the creative concept online whether through digital media relations, 3G and mobile development, website development, or social networking. Activate and its technical partner Sairis have a crystal clear vision of what needs to be done to manage this evolution in the best interest of clients like MasterCard."

MobiActions enables brands to create an interactive mobile branding experience using branded video and audio media. Advertisers can run interactive mobile video and audio promotions for surveys, new product videos, movie trailers, music video voting and competitions as well as any business applications requiring video blogging from a mobile device. www.mobiactions.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 March 24, 2008 . MobiActions to participate in the Mobile Monday Peer Awards (http://www.mobilemonday.jp/01/2008/mobilemonday-tokyo-peerawards-2008.html)

Sairis Group, KK presented "CHOTEN TV" as an entry to the Mobile Monday Peer Awards. Facing stiff competition, CHOTEN TV placed 3rd in the 'startup' category. It was a great event, and we definitely enjoyed the opportunity to display our technology and compete in this event.

Since we practice what we preach, here's a handy YouTube URL to check out some of the vids!